Sui Blockchain Surges on Big Tech and Bank Backing

Download IPFS

Sui ($SUI) has jumped 8.7% to $3.73, drawing strong interest from both institutions and developers as it edges closer to the $4 mark. With a $13 billion market capitalization and rising activity in decentralized finance (DeFi), the Layer-1 blockchain is showing signs it’s more than a fleeting altcoin trend; it’s building toward long-term relevance.

One of the key drivers of this momentum is the launch of zkTunnels, an advanced zero-knowledge technology that enables real-time, fee-free operations across Internet of Things (IoT) devices. This innovation could reshape how smart machines interact, pushing blockchain technology deeper into industrial automation, logistics, and other sectors reliant on real-time data.

Major institutional players are also placing bets on Sui’s future. Mill City Ventures, a publicly traded investment firm, made headlines with a massive $450 million purchase of $SUI tokens, demonstrating rare confidence in a project still considered emerging by much of the market. Meanwhile, AMINA Bank of Switzerland became the first fully regulated global bank to offer both custody and trading of SUI, adding a stamp of legitimacy and opening doors to wider financial adoption.

Sui’s strategic partnerships are equally notable. The blockchain is entering the $600 billion digital advertising market through a collaboration with Alkimi, a decentralized ad platform. The integration brings ad transactions on-chain, improving transparency, speeding up settlement times, and reducing fraud, an ambitious step forward for Web3-based marketing.

Enterprise backing is also on the rise, particularly with the announcement that Sui will now integrate Google Cloud services. This includes Application Programming Interfaces (APIs) powered by artificial intelligence, advanced analytics, and live blockchain indexing via BigQuery. The partnership gives developers better tools and positions Sui as a serious infrastructure layer for real-world business applications.

On the DeFi side, Sui’s Total Value Locked (TVL) has reached $2.093 billion, according to DefiLlama, an important indicator of real user activity and trust in the ecosystem. Sui’s top decentralized exchange, Bluefin, recently launched Bluefin7K, a new aggregator that ensures traders get the best available rates by routing orders across multiple exchanges for maximum liquidity.

In staking, Volo, the largest platform on Sui, has introduced the Volo wBTC Vault, enabling users to access Bitcoin liquidity inside the Sui ecosystem through a single command. This opens the door for greater capital efficiency and cross-chain asset utility.

To support growing adoption, Sui has rolled out beta support for gRPC (gRPC Remote Procedure Call) APIs, which allow real-time data transmission for developers and crypto exchanges, crucial for keeping up with a fast-growing network.