Finance

Rumble Unleashes Crypto Wallet for Creators in Bold MoonPay Partnership

In a strategic move to redefine the digital creator economy, free-speech video platform Rumble has partnered with crypto infrastructure firm MoonPay to roll out a native cryptocurrency wallet for its users. The new feature—called Rumble Wallet—is expected to launch in the third quarter of 2025 and aims to give creators direct control over their earnings through seamless crypto transactions.

The wallet will allow users to buy, sell, and swap cryptocurrencies directly inside the Rumble app, using MoonPay’s fully regulated fiat-to-crypto infrastructure. This eliminates the need for third-party wallets or complicated exchange setups, offering creators a streamlined, self-custodied alternative to traditional monetization channels.

Chris Pavlovski, CEO of Rumble, described the launch as a natural extension of the platform’s mission. “This isn’t just about payments—it’s about sovereignty. The Rumble Wallet gives creators real ownership over their value and removes unnecessary middlemen,” Pavlovski said. Ivan Soto-Wright, CEO of MoonPay, echoed the sentiment, highlighting the synergy between decentralized finance and Rumble’s ethos of creator freedom.

The partnership goes beyond wallet integration. MoonPay’s creative subsidiary, Otherlife, will migrate its operations to Rumble Cloud, embracing decentralized infrastructure for content production and Web3 development. This move strengthens Rumble’s backend capabilities and reinforces its commitment to becoming a full-service platform for independent digital creators.

The collaboration follows a wave of crypto-friendly moves by Rumble, including a \$775 million strategic investment from Tether and the recent addition of 188 Bitcoin (BTC) to its corporate treasury. The pattern is clear: Rumble is positioning itself not just as an alternative video platform but as a crypto-native ecosystem for monetization and content distribution.

For most observers, the partnership is a textbook example of private enterprise driving innovation in the face of regulatory stagnation. Still, regulatory questions about crypto custody and consumer protection remain unanswered. While governments debate the future of digital currencies, firms like Rumble and MoonPay are quietly building the infrastructure that empowers individuals to operate outside the constraints of legacy financial systems.

Still, questions remain about user adoption. Cryptocurrency can be intimidating for casual users, and price volatility may deter risk-averse creators. The real test for Rumble will be whether this integration translates into genuine utility—or becomes another novelty in the fast-moving world of fintech.

Either way, the message is clear: Rumble isn’t waiting for permission to innovate. It’s building a future where creators own not just their content but the capital it generates.

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